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A B2C E-commerce Intelligent System for Re-engineering the E-Order Fulfilment Process

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In today’s world of digitization, the rise of the e-commerce business around the globe has brought a tremendous change not only in our purchasing habits, but also to the entire retail and logistics industry. Given the irregular e-commerce order arrival patterns, limited...

A Case Study for Social Marketing: Key Strategies for Transforming the Children’s Mental Health System in the United States

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It is only recently that health providers, policy makers, researchers, and the public have begun to focus on the importance of the mental health needs of children, youth, and young adults. There is a growing understanding that children’s mental health...

A comparison of social media marketing between B2B, B2C and mixed business models

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This paper explores the implicit assumption in the growing body of literature that social media usage is  fundamentally different in business-to-business (B2B) companies than in the extant business-to-consumer (B2C) terature. Sashi's (2012) customer engagement cycle is utilized to compare organizational...

A Consumer Satisfaction Model Based on the eIntegration of EDT and TAM: Comparative Study of Korean and US Consumers

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Purpose - The purpose of the research is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of ecommerce will differ between US and Korean consumers due to differences in...

A Fresh Look at Understanding Green Consumer Behavior among Young Urban Indian Consumers through the Lens of Theory of Planned Behavior

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Rapid economic growth and resulting overconsumption have accelerated environmental deterioration worldwide, prompting escalated consumption-related environmental concerns. This study attempts to explore the antecedents of ecologically conscious consumer behavior (ECCB) among young urban consumers in India – an emerging market experiencing rapid economic growth with...

An alternative methodology for evaluating the service quality of urban taxis

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This paper proposes an alternative methodology to evaluate the service quality of urban taxis and develops a level-of-service (LOS) standard for taxi customers to monitor performance. A customer satisfaction survey was conducted from January to March 2013 in Hong Kong, with the...

Analysing customer based airline brand equity: Perspective from Taiwan

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This research develops and examines a customer-based Airline brand equity (CBABE) model and examines the mediating effects of Airline brand reputation on the relationship among CBABE and Airline brand trust. By means of structural equation modelling (SEM) analysis, the four dimensions of...

Applying sentiment analysis in social web for smart decision support marketing

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Because of the rapid development of communication and service in Taiwan, competition among  telecommunication companies has become ever fercer. Differences in marketing strategy usually become the key factor in keeping existing customers while attracting new ones. Although electronic word-of-mouth (e-...

Assessment of a Business-to-Consumer (B2C) model for Telemonitoring patients with Chronic Heart Failure (CHF)

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Background: The purpose of this study is to assess the Business-to-Consumer (B2C) model for  telemonitoring patients with Chronic Heart Failure (CHF) by analysing the value it creates, both for organizations or ventures that provide telemonitoring services based on it, and...
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