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Social media Get serious! Understanding the.[taliem.ir]

Social media? Get serious! Understanding the functional building blocks of social media

Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly ,however, consumers are utilizing platforms–—such as content sharing sites, blogs, social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks ,we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Social Media in Disaster Risk Reduction and Crisis.[taliem.ir]

Social Media in Disaster Risk Reduction and Crisis Management

This paper reviews the actual and potential use of social media in emergency, disaster and crisis situations.
Validating viral marketing strategies in Twitter[taliem.ir]

Validating viral marketing strategies in Twitter via Agent-based Social Simulation

A number of marketing phenomena are too complex for conventional analytical or empirical approaches. This makes marketing a costly process of trial and error: proposing, imagining, trying in the real world, and seeing results. Alternatively, Agent-based Social Simulation (ABSS) is becoming the most popular approach to model and study these phenomena. This research paradigm allows modeling a virtual market to: design, understand, and evaluate marketing hypotheses before taking them to the real world. However, there are shortcomings in the specialized literature such as the lack of methods, data, and implemented tools to deploy realistic virtual market with ABSS. To advance the state of the art in this complex and interesting problem, this paper is a seven-fold contribution based on a (1) method to design and validate viral marketing strategies in Twitter by ABSS. The method is illustrated with the widely studied problem of rumor diffusion in social networks. After (2) an extensive review of the related works for this problem, (3) an innovative spread model is proposed which rests on the exploratory data analysis of two different rumor datasets in Twitter. Besides, (4) new strategies are proposed to control malicious gossips. (5) The experimental results validate the realism of this new propagation model with the datasets and (6) the strategies performance is evaluated over this model. (7) Finally, the article is complemented by a free and open-source simulator.
cialization, uses and influence of social networks in adolescents[taliem.ir]

cialization, uses and influence of social networks in adolescents: the role of broadcast scheduling

This research deals with the influence on adolescents that have the stereotypes from TV series, reality shows and social networks.