بایگانی برچسب برای: Neuroscience

Psychiatry.and.Neuroscience.Update.Vol.II.A.Translational.[taliem.ir]

Psychiatry and Neuroscience Update – Vol. II

The general crisis of individualism is reflected in the conflicts generated by human beings themselves in different parts of the planet: fundamentalism, xenophobia, gender violence, wars, genocide, and exploitation of human beings. Politically, individualism is presented under the form of extreme Manichean positions: left or right, capitalism or socialism, liberalism or communism. However, human society is much more complex; these simplifcations are no longer possible. Neither the left nor the right will provide paradise, even less if their exponents think themselves to be possessors of absolute truth. On the other hand, respect for the diversity of the other view is not exhausted in the development of critical thinking. The purpose of this review is to schematically describe the viewpoint of Tischner, based on the notion of encounter to refer to the original experience with another human being where the other takes the highest level of persuasion. The encounter with another is the agathologic horizon of the interpersonal experience, and opens up the possibility of meeting with oneself in a new way. By impotence or ignorance many tragedies are possible, and in fact they have taken place in the darkest periods of mankind when evil apparently killed good, resulting in the most sadistic forms of selfshness. Finally, the present review tends to demonstrate that on the agathologic horizon, the manifestations of the other and oneself are developed in a true sense of the good and the bad, the different logos that ft the drama or tragedy in interpersonal relationships.
What is ‘neuromarketing’ A discussion and agenda for future research[taliem.ir]

What is ‘neuromarketing’? A discussion and agenda for future research

Recent years have seen advances in neuroimaging to such an extent that neuroscientists are able to directly study the frequency, location, and timing of neuronal activity to an unprecedented degree. However, marketing science has remained largely unaware of such advances and their huge potential. In fact, the application of neuroimaging to market research – what has come to be called ‘neuromarketing’ – has caused considerable controversy within neuroscience circles in recent times. This paper is an attempt to widen the scope of neuromarketing beyond commercial brand and consumer behaviour applications, to include a wider conceptualisation of marketing science. Drawing from general neuroscience and neuroeconomics, neuromarketing as a field of study is defined, and some future research directions are suggested.