بایگانی برچسب برای: consumption expectation
Values underlying the consumption of perfume:
اطلاع رسانیThis study aims to better understand what lies beneath our shopping and consumption habits of luxury products. We have tried to understand how the different messages about perfumes (as a luxury product) could be organised to build a consonant discourse with the different kinds of consumer expectations. It is based on interviews with perfume consumers, which build the corpus of a social-semiotic analysis.