بایگانی برچسب برای: Behavior

Health Claims in Food Marketing Evidence on.[taliem.ir]

Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal Market

This study examines the ready-to-eat cereal market during a period in which producers were initially prohibited from advertising cereals' health benefits but were later permitted to make health claims. Results indicate that producer health claims led to significant increases in consumer knowledge of the fiber-cancer relationship, in fiber cereal consumption and in product innovation. Government and general information sources had limited impact on fiber cereal choices in the years prior to the advertising, despite the accumulation of scientific evidence linking fiber to colon cancer. Most segments of the population increased their fiber cereal consumption once health claims were added to the market, but some informationally disadvantaged segments that had responded less to government and other sources of information responded disproportionately to health claims compared to other segments. These findings suggest that policies governing producers' use of health claims should be evaluated not only on how well they control deceptive or misleading claims, but also on how well they encourage producers to disseminate evolving health information to consumers.
Health Claims in Food Marketing Evidence on[taliem.ir]

Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal Market

In recent years the scientific evidence linking dietary choices to health has grown substantially, and research on this topic is continuing at a rapid pace. The value of disseminating this developing scientific information to consumers is potentially quite large. For instance, in the United States, five of the top ten causes of death have been substantially linked to diet [U.S. Surgeon General 1988], and there are numerous indications that the average American diet deviates significantly from the dietary recommendations of public health authorities [National Research Council 1989]. The question of how best to communicate evolving diet-health information to consumers has been much debated in policy circles. In particular, recent attention has focused on whether food producers should be allowed to disseminate diethealth information with health claims for their products, and if so, how such claims should be regulated. At the core of this debate are widely varying presumptions about producers' effectiveness in reaching consumers compared to, or in addition to, other information sources, such as government public education efforts. The effectiveness of alternative regulatory approaches in deterring potential deception in producer claims and in inhibiting the dissemination of truthful information to consumers is also a strongly contested issue.