توضیحات
ABSTRACT
Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases. The objective of this paper is to know consumer behavior, his psychological condition at the time of purchase and how suitable data mining method apply to improve conventional method. Moreover, in an experiment, association rule is employed to mine rules for trusted customers using sales data in a super market industry
INTRODUCTION
The study of the person who wants to buy certain product from shopping place, at the time of purchasing product, why he wants to buy it ? This is very interesting concept to study. To study his psychological mindset and converting this into statistical format and see that is there any technical format by which we can analyze his buying behavior. The study of consumers helps firms and organizations to improve their marketing strategies by understanding issues such as how 1) The psychology of consumers that how he thinks, feel, reasons and select between different alternatives. 2) The mindset of how the consumer is influenced by his or her environment. 3) The behavior of consumer while shopping or making other marketing decisions. 4) How customer motivation and decision strategy differ between products that differ in their level of importance or interest that they entail for the customer; and 5) How management can adjust and improve their marketing campaigns and marketing ideas to more effectively reach customer. Consumer behavior means the study of individuals, groups or organizations about their process of selecting, securing, using and disposing the products, services, experiences or ideas to satisfy needs and the impact of these process on the consumer and the society. Behavior concerns either with the individual or the group (e.g. In college friends influence what kind of clothes a person should wants to wears) or a firm (peoples working in firm make decision as to which products the firm should use.) The use of product is often so important to the marketer because this may influence how a product is best positioned or how we can encourage increased consumption. Consumer behavior involves services and ideas as well as tangible products.
Year: 2011
Publishe: IJDMS
By: Abhijit Raorane , R.V.Kulkarni
File Information: English Language/ 15 Page / size:136KB
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سال : 2011
ناشر : IJDMS
کاری از : Abhijit Raorane , R.V.Kulkarni
اطلاعات فایل : زبان انگلیسی / 15 صفحه / حجم : 136KB
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