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نمایش یک نتیجه

An empirical investigation of the relationship between intellectual capital and firms’ market value and financial performance

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تومان
Purpose – The purpose of this article is to investigate empirically the relation between the value creation efficiency and firms’ market valuation and financial performance. Design/methodology/approach – Using data drawn from Taiwanese listed companies and Pulic’s Value Added Intellectual Coefficient...

Analysing customer based airline brand equity: Perspective from Taiwan

0 از 5
0امتیاز
تومان
This research develops and examines a customer-based Airline brand equity (CBABE) model and examines the mediating effects of Airline brand reputation on the relationship among CBABE and Airline brand trust. By means of structural equation modelling (SEM) analysis, the four dimensions of...
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