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All click, no action? Online action, efficacy perceptions, and prior experience combine to affect future collective action

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تومان
Social media is increasingly used for social protest, but does internet-enabled action lead to ‘slacktivism’ or promote increased activism? We show that the answer to this question depends on prior level of activism, and on beliefs about the effectiveness of individual contribution to...

Facebook, Relatedness and Exercise Motivation in University Students: A Mixed Methods Investigation

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تومان
Objectives: To examine the relationship between Facebook(FB) use, relatedness and exercise  otivation. Design: Two studies comprised a mixed-methods concurrent design. Study 1 was a cross-sectional quantitative assessment of the relationships between FB use, relatedness and exercise motivation. Study 2 explored qualitative perceptions of...

Investigating the Impacts of Regulatory Focus and Political Skill Within a Social Media Context

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تومان
Based on Regulatory Focus theory (Higgins, 1997), we extend existing findings to empirically investigate how regulatory focus and political skill are related within a social media context. Though social media is commonly used in the workplace, it has not yet been...

Mechanism to Enhance Team Creative Performance through Social Media: A transactive Memory System Approach

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تومان
Research on social media as a source of knowledge coordination and communication has been flourishing. Organizations are increasingly focusing on teamwork as a creative solution for contemporary market challenges. In this study, we develop a mechanism to test the effects of the...

Pathways to News Sharing: Issue Frame Perceptions and the Likelihood of Sharing

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تومان
Online news sharing has become an important process through which contemporary citizens experience news. Sharing is not only a behavioral outcome of news consumption but also an essential form of political engagement that reshapes the online information environment. This study offers empirical evidence...

Social Media for Knowledge-Sharing: A Systematic Literature Review

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0امتیاز
تومان
Context: Advanced social media tools have changed the way people communicate, share content, interact, and collaborate. Nowadays, social media (SM) is becoming a valuable platform for facilitating knowledge sharing (KS) and communication, not only on a personal or individual level, but also...

Social network analysis: Characteristics of online social networks after a disaster

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تومان
Social media, such as Twitter and Facebook, plays a critical role in disaster management by propagating emergency information to a disaster-affected community. It ranks as the fourth most popular source for accessing emergency information. Many studies have explored social media data...

A comparison of social media marketing between B2B, B2C and mixed business models

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تومان
This paper explores the implicit assumption in the growing body of literature that social media usage is  fundamentally different in business-to-business (B2B) companies than in the extant business-to-consumer (B2C) terature. Sashi's (2012) customer engagement cycle is utilized to compare organizational...

Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany

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تومان
This study investigates the necessity of customer segmentation in industrial buying regarding Digital, Social Media, and Mobile Marketing (DSMM) from the perspective of a German sensor supplier. First, we conduct a systematic literature review, extracting 37 articles in which our...
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