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A comparison of social media marketing between B2B, B2C and mixed business models

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This paper explores the implicit assumption in the growing body of literature that social media usage is  fundamentally different in business-to-business (B2B) companies than in the extant business-to-consumer (B2C) terature. Sashi's (2012) customer engagement cycle is utilized to compare organizational...

A Consumer Satisfaction Model Based on the eIntegration of EDT and TAM: Comparative Study of Korean and US Consumers

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Purpose - The purpose of the research is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of ecommerce will differ between US and Korean consumers due to differences in...

Applying sentiment analysis in social web for smart decision support marketing

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Because of the rapid development of communication and service in Taiwan, competition among  telecommunication companies has become ever fercer. Differences in marketing strategy usually become the key factor in keeping existing customers while attracting new ones. Although electronic word-of-mouth (e-...

Assessment of a Business-to-Consumer (B2C) model for Telemonitoring patients with Chronic Heart Failure (CHF)

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Background: The purpose of this study is to assess the Business-to-Consumer (B2C) model for  telemonitoring patients with Chronic Heart Failure (CHF) by analysing the value it creates, both for organizations or ventures that provide telemonitoring services based on it, and...

Autonomic computation offloading in mobile edge for IoT applications

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Computation offloading is a protuberant elucidation for the resource-constrained mobile devices to accomplish the process demands high computation capability. The mobile cloud is the well-known existing offloading platform, which usually far-end network solution, to leverage computation of the resource- constrained...

B2C Marketplace Prioritization Using Hesitant Fuzzy Linguistic AHP

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Commercial Internet rapidly developed through Business to Customer (B2C) businesses since 1990s. B2C provides free online services and discounted shopping to customers. There are lots of B2C firm alternatives in the internet for a customer who seeks for a profitable...

Boosting sales force morale in highly dynamic, complex markets: The role of job resources

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Sales force morale constitutes an important managerial topic that is often linked to key outcomes such as sales force turnover and productivity. Unfortunately, however, scholarly work in this area is strikingly limited. Accordingly, the goal of this study is to...

Brand USA: A natural quasi-experiment evaluating the success of a national marketing campaign

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As national, state, and local governments implement strategic place branding and marketing plans, questions remain about how to best measure the success of such endeavors. Using a natural quasi-experimental  design, we evaluate how well marketing efforts from Brand USA achieve...

Brand USA: A natural quasi-experiment evaluating the success of a national marketing campaign

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تومان
ABSTRACT As national, state, and local governments implement strategic place branding and marketing plans, questions remain about how to best measure the success of such endeavors. Using a natural quasi-experimental design, we evaluate how well marketing efforts from Brand USA...
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