• Modelling and evaluating customer loyalty using neural[taliem.ir]

    Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies

    تومان

    The purpose of this study is to investigate the customerservice provider relationship in the insurance  industry using artificial neural networks and linear regression. Using a sample of 389 customers from 10  different startup insurance companies, it was found that artificial neural networks are an efficient way to evaluate the factors affecting customer loyalty. The results indicated that customer satisfaction and  perceived value are significant predictors of customer loyalty. Additionally, it was found that trust, perceived quality, and empathy have a significant impact on both customer satisfaction and perceived value. The  results also showed that customer commitment to service provider is positively associated with customer satisfaction and loyalty. After comparing the performance of linear regression models with artificial neural networks, it was found that the use of neural networks is a better approach for analyzing the customer  loyalty, satisfaction, and perceived value. The use of new techniques such as artificial neural networks for analyzing the customer behavior can be particularly beneficial for startup companies who aspire to gain competitive advantage over their strong and well-established rivals.

  • Multiobjective Mean-Risk Models for Optimization in Finance[taliem.ir]

    Multiobjective Mean-Risk Models for Optimization in Finance and Insurance

    تومان

    In this paper we propose some models for solving optimization problems which arise in finance and insurance. First the general framework for Mean-Risk models is introduced. Then several approaches for multiobjective programming, such as Mean-Value-at-Risk and Mean-Conditional Value-at-Risk are used for building the model Mean-Value-at-Risk-Conditional Value-at-Risk using both Value-at-Risk and Conditional Value-at-Risk  simultaneously for risk assessment. A two stage portfolio optimization model is developed, using Value-at-Risk and also Conditional Value-at-Risk measures in two stages separately.

  • N-REL A comprehensive framework of social[taliem.ir]

    N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

    تومان

    Despite the increasing and ubiquitous use of social media for business activities, scholar research on social  media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error. This study proposes a comprehensive framework that identifies and classifies social  media marketing strategic actions. The conceptual framework covers actions that support both transactional and relationship marketing. This research also positions social media marketing strategy and strategic actions in the context of the marketing organization theory, and discusses the impact of the incorporation of social media on the concept of marketing organization. The study offers valuable theoretical insight on social media marketing actions and the deployment of social media marketing strategies in companies. The investigation also provides hints about how to maximize the benefits from social media marketing for customer-oriented, market-driven organizations.

  • Networks a social marketing tool[taliem.ir]

    Networks: a social marketing tool

    تومان

    Purpose – This research aims to extend the social marketing literature by considering the network effect as a social marketing tool. The network effect is seen as complementary to traditional social marketing tools. Design/methodology/approach – The authors study the implementation of a good practice, Local Agenda 21 (LA21), in the Basque Country. The empirical test involves 134 surveys conducted with municipal organizers of LA21. A SEM model is developed and tested. Findings – The network effect significantly impacts embrace of LA21 (social product) by municipalities. Research limitations/implications – The study refers to a single  regional context. Future investigations are required in broader geographical contexts. Practical implications – This research aims to indicate possible alternative marketing-related paths towards a more across-the-board diffusion of locally based sustainable development (SD) strategies. This approach could be used to achieve strong adoption of other good practices. Originality/value – The authors adopt an uncommon perspective. Social marketing is viewable as a relationship-oriented government-to-government tool.

  • ONLINE RECEPTION ANALYSIS[atliem.ir]

    ONLINE RECEPTION ANALYSIS: BIG DATA IN QUALITATIVE MARKETING RESEARCH

    تومان

    Purpose  The purpose of this paper is to forward an extension of reception analysis as a way to incorporate and give insight to social media mediations and big data in a qualitative marketing perspective .We propose a research method that focuses on discursive developments in consumer debates for example on YouTube  a large-scale openaccess social media platform  as opposed to the closed and tightknit communities  investigated by netnography. Methodology/approach  Online reception analysis Findings  Using a  combination of qualitative and quantitative methods, we find that big data can enrich online reception  analyses by showing new aspects of weak tie online networks and consumers meaning making. Research limitations/implications  The potential of online reception analysis is to encompass a discursive perspective on consumer interactions on large-scale open-access social media and to be able to analyze  socialities that do not represent shared cultures but are more representative of transitory everyday interactions. Originality/value of paper  Our method contributes to the current focus to define levels of analysis beyond research centered on individuals and individual interactions within groups to investigate other larger socialities. Further, our method also contributes by incorporating and investigating the mediatization of interaction that social media contributes with and therefore our methods actively work with the possibilities of social media. Hence, by extending the advances made by netnography into online spaces, online reception analysis can potentially inform the current status of big data research with a sociocultural methodological perspective .

  • Organizational Learning in a College of Nursing A Learning History[taliem.ir]

    Organizational Learning in a College of Nursing: A Learning History

    تومان

    College of nursing leaders can foster organizational learning as a means of achieving their desired  organizational outcomes. Organizational learning has not previously been studied in colleges of nursing,  leaving college administrators and faculty little guidance as they strive to improve outcomes in their own  colleges. Objectives: The purpose of this study was to discover new insights related to organizational learning in a college of nursing. Design: The learning history method was used to document and describe  organizational learning in a college of nursing. Setting: This study was conducted with a college of nursing situated in a private, religious-based university in the western United States. Participants: Six stakeholders and 16 individuals familiar with the college’s history were purposively recruited for this study. Participants included college administrators, faculty, students, alumni, and individuals with university-level responsibilities related to the college. Methods: Semi-structured interviews and college artifacts were used to gather data.  Data was reviewed and themes identified through a process called “distillation.”  Findings: The college’s vision, “Learning the Healer’s Art” provides purpose and motivation within the college. Four themes provide  additional insight into how the college established a learning culture and fosters behavior conducive to organizational learning: (1) Character and Quality, (2) Long-Term Perspective, (3) Collaborative Leadership and Adaptation, and (4) Mentoring. Conclusion: College of nursing leaders can foster organizational learning and pursue improvement within their colleges. Recommended actions include developing a shared vision  for the college, building a cadre of qualified faculty and students who have strong personal character,  maintaining a long-term perspective, using a collaborative approach to leadership and adaptation, and  facilitating mentoring.

  • Performance measures and metrics in logistics and.[taliem.ir]

    Performance measures and metrics in logistics and supply chain management: a review of recent literature (1995–۲۰۰۴) for research and applications

    تومان

    Performance measures and metrics are essential for effectively managing logistics operations, particularly in a competitive global economy. The global economy is featured with global operations, outsourcing and supply chain and e-commerce .The real challenge for managers of this new enterprise environment is to develop suitable performance measures and metrics to make right decisions that would contribute to an improved organizational competitiveness. Now the question is whether traditional performance measures can be used and out of them which ones should be given priority for measuring the performance in a new enterprise environment. Some of the traditional measures and metrics may not be suitable for the new environment wherein many activities are not easily identifiable .Measuring intangibles and nonfinancial performance measures pose the greater challenge in the so-called knowledge economy. Nevertheless, measuring them is so critical for the successful operations of companies in this environment. Considering the importance of nonfinancial measures and intangibles, an attempt has been made in this paper to determine the key performance measures and metrics in supply chain and logistics operations. This is based on a literature survey and some of the reported case experiences. Suggestions for future research directions are also indicated.

  • Programme management for public budgeting and fiscal policy.[taliem.ir]

    Programme management for public budgeting and fiscal policy

    تومان

    The implementation of programme-targeted method in the budget process in Ukraine demonstrates the  difference between public administration using programs (budget programs) and based on programme management. The budget program has the structure of a programme document, but the content corresponds to the reformatting line-item budget. There are two main problems of application of the programme management methodology in fiscal policy: a sequence of programme objectives and heterogeneity of time. For fiscal policy the selection and distribution of programme objectives (results,  effects) in space and time is a key component of management. Despite the complexity and uncertainty of any calculation of the programme product cost should take into account that the sequence of the outcomes affects the total programme result. In this context, the choice of performance, productivity and efficiency indicators based on different time of occurrence and characteristics of the result, product and effect of the financial instruments use to govern financial mechanism as part of the programme management .Results should be evaluated on the ability to become a product that takes effect. The effect of the financial tools application is spaced in time from the result. Efficiency should not be understood as a ratio, but as the  correlation with the anticipated cost (value) remote effect, which does not coincide with the result of the programme delivered on time.

  • Public Value Governance Moving beyond Traditional Public[taliem.ir]

    Public Value Governance: Moving beyond Traditional Public Administration and the New Public Management

    تومان

    A new public administration movement is emerging to move beyond traditional public administration and New Public Management .Te new movement is a response to the challenges of a networked, multi-sector, no-one-wholly-in-charge world and to the shortcomings of previous public administration approaches. In the new approach values beyond efficiency and effectiveness—and especially democratic values—are prominent . Government has a special role to play as a guarantor of public values, but citizens as well as businesses and nonprofit organizations also are important as active public problem solvers. Te article highlights value-related issues in the new approach and presents an agenda for research and action to be pursued if the new approach is to fulfill its promise.

  • Quality management benefits[taliem.ir]

    Quality management benefits through the “soft” and “hard” aspect of TQM in food companies

    تومان

    Purpose – The purpose of the paper is to examine the binary character of total quality management (TQM) in food companies and to determine the impact of the two aspects of TQM – the “soft” and “hard” – on the quality management benefits. Design/methodology/approach – A research project was carried out in 90 Greek food companies, using the questionnaire method. Two measurement models have been formulated. The first model includes the TQM philosophical elements and quality tools/techniques, while the second model includes the quality management benefits. Exploratory factor analyses are applied to extract the latent  factors. The factors that significantly influence the quality management benefits are determined through  multiple linear regression analyses. Findings – The analysis of the models confirms the binary character of TQM (the “soft” and “hard” TQM elements) in food companies and the existence of internal and external  quality management benefits. The “soft” TQM elements have a significant direct impact on quality  improvement, employee benefits and customer satisfaction. However, the impact of the “hard” TQM  elements on the above quality management benefits is not direct but indirect, through their significant  correlation with the “soft” TQM elements. Finally, quality improvement is also a significant factor that directly influences employee benefits, customer satisfaction and business performance. Research  limitations/implications – The small size of the sample of the responding food companies, the diversity of these companies and the subjective character of the data collected are limitations that suggest future research recommendations. Practical implications – Food companies should realize the leading role of the “soft” aspect of TQM and the supporting role of the “hard” aspect in maximizing the quality management benefits and as a consequence in withstanding the current economic downturn. 

  • Reinvestigating the relationship between ownership structure and inventory[taliem.ir]

    Reinvestigating the relationship between ownership structure and inventory management: A corporate governance perspective

    تومان

    It is hypothesized in this study that the relationship between institutional ownership and inventory  management is more likely to be moderated by other internal corporate governance mechanisms (i.e., managerial ownership, board leadership structure and board size). This is more likely to happen as one weak governance mechanism in one area will be offset by a strong one in another area. Furthermore, the  effectiveness of one corporate governance mechanism (i.e., institutional ownership) is more likely to be  contingent on some contextual variables. Econometric analysis, using a sample of Egyptian listed firms,  provides strong evidence for the applicability of this theme and demonstrates that institutional ownership affects inventory management positively (negatively) when managerial ownership is high (low), CEO duality (non-duality) is in place, or board size is large (small). This conclusion is robust to the use of different control  variables and econometric models.

  • Relationship marketing and[taliem.ir]

    Relationship marketing and customer loyalty

    تومان

    Purpose – To examine the impact of relationship marketing strategy on customer loyalty.  Design/methodology/approach – A questionnaire derived from previous studies and the relevant literature was completed by 220 bank customers in Malaysia. Multiple regression analysis assessed the impact on  customer loyalty of four key constructs of relationship marketing (trust, commitment, communication and conflict handling). Findings – The four variables have a significant effect and predict a good proportion of the variance in customer loyalty. Moreover, they are significantly related to one another. Research  limitations/implications – The relationships investigated in this study deserve further research. Because the data analysed were collected from one sector of the service industry in one country, more studies are  required before general conclusions can be drawn. Practical implications – It is reasonable to conclude, on this evidence, that customer loyalty can be created, reinforced and retained by marketing plans aimed at building trust, demonstrating commitment to service, communicating with customers in a timely, reliable and  proactive fashion, and handling conflict efficiently. Originality/value – Reinforces and refines the body of  knowledge relating to customer loyalty in service industries.

  • Relationships Between Soft TQM, Hard TQM, and Organisational Performance[taliem.ir]

    Relationships Between Soft TQM, Hard TQM, and Organisational Performance

    تومان

    Many empirical studies have demonstrated that only a handful of soft total quality management (TQM) elements contribute to organisational performance while elements of hard TQM have no relationship with performance. Despite these findings, a review of literature suggests that the elements of hard TQM in fact have a profound impact on organisational performance. The empirical studies which have investigated the relationship between hard TQM and performance have investigated the impact of each dimension of TQM on performance separately. We argue that it is more appropriate to investigate the direct impact of soft TQM on the diffusion of hard TQM in organisations and then assess the direct impact of hard TQM on performance. Besides direct effects, it is also important to investigate the indirect effect of soft TQM on performance  through its effect on hard TQM elements. Analysis of 260 Australian manufacturing companies revealed that both soft TQM and hard TQM contribute directly to organisational performance. The results also  indicate that there are significant positive relationships between the elements of soft TQM and those of hard TQM.  Moreover, in addition to its direct affect, the elements of soft TQM also indirectly affects an organisation’s performance through its effect on hard TQM elements.

  • Research on the Application of Geographic Information[taliem.ir]

    Research on the Application of Geographic Information System in Tourism Management

    تومان

    The 21st century is the era of information economy. With economic development and social progress,  people’s material and cultural standard of living continues to improve and leisure time continues to increase, tourism has become increasingly popular as a kind of leisure way. The geographic information system applied to tourism management is the preferred platform of tourism information. On the basis of introducing the  concepts of Geographic Information System (GIS) and Travel Geographic Information System (TGIS), this paper illustrates the role that the geographic information system plays in tourism management. Tourism has a strong geographical attributes. And GIS itself is information system offering services to geographic research and decision-making, which can play a role in tourism management. In particular, possessing the functions, such as data collection, storage, processing, spatial analysis and so on, GIS directly provides services for tourism management. The roles of GIS in tourism management are mainly in the following areas: conducting tourism information management; being able to produce a comprehensive thematic map. The paper  analyzes the existing problems of GIS applications in tourism management. Take a panoramic view of the current technology and management system, the key technology and problems to establish TGIS are: the construction of tourism geographic information database; the establishment of data structure and the data model; the design of Tourism Geographic Information Database System. The essay also proposes the development prospects of the combination of GIS with new information technologies. GIS applied in Tourism Management has played a significant role. At the same time, it should be noted that information technology continuously changes, GIS applied in tourism management also need to improve according to the  evelopment of information technology to adapt to the information technology development. 

  • Risk management and financial derivatives An overview[taliem.ir]

    Risk management and financial derivatives: An overview

    تومان

    Risk management is crucial for optimal portfolio management. One of the fastest growing areas in empirical finance is the expansion of financial derivatives. The purpose of this special issue on “Risk Management and Financial Derivatives” is to highlight some areas in which novel econometric, financial econometric and  empirical finance methods have contributed significantly to the analysis of risk management, with an  emphasis on financial derivatives, specifically conditional correlations and volatility spillovers between crude oil and stock index returns, pricing exotic options using the Wang transform, the rise and fall of S&P500  variance futures, predicting volatility using Markov switching multifractal model: evidence from S&P100 index and equity options, the performance of commodity trading advisors: a mean-variance-ratio test approach,
    forecasting volatility via stock return, range, trading volume and spillover effects: the case of Brazil,  stimating and simulating Weibull models of risk or price durations: an application to ACD models, valuation of double trigger catastrophe options with counterparty risk, day of the week effect on the VIX – a parsimonious representation, equity and CDS sector indices: dynamic models and risk hedging, the probability of default in collateralized credit operations, risk premia in multi-national enterprises, solving claims
      replication problems in a complete market by orthogonal series expansion, downside risk management and VaR-based optimal portfolios for precious metals, oil and stocks, and implied Sharpe ratios of portfolios with options: application to Nikkei futures and listed options.