• Competitiveness, Entrepreneurship[taliem.ir]

    Competitiveness, Entrepreneurship and Economic Growth

    تومان

    In this chapter we explored country competitiveness and entrepreneurship as drivers of economic growth. The research was carried out on a sample of Central and Eastern European (CEE) member states of the  European Union (EU). The analysis shows that economic growth as measured by GDP per capita growth rates, and global competitiveness of a country as measured by the World Economic Forums (WEF) Global Competitiveness Index scoresgrowth rates, are positively related to each other. The comparative analysis also reveals that efficiency-driven and certain transition CEE EU Member States have made the highest progress at various competitiveness pillars, which is reflected in their economic growth. The opposite has been found for two innovation-driven CEE EU Member States. When testing the hypothesis on the  relationship between the average growth of quality of early-stage entrepreneurship indices and average  growth of GDP per capita, no significant relationship was found. This finding is in accordance with the general thesis that entrepreneurial activity supports economic growth only as part of a favourable broader business environment. The research results constitute a preliminary analytical framework for policymakers and managers in the analysed countries.

  • Competitiveness, Entrepreneurship[taliem.ir]

    Competitiveness, Entrepreneurship and Economic Growth

    تومان

    In this chapter we explored country competitiveness and entrepreneurship as drivers of economic growth. The research was carried out on a sample of Central and Eastern European (CEE) member states of the  European Union (EU). The analysis shows that economic growth as measured by GDP per capita growth rates, and global competitiveness of a country as measured by the World Economic Forums (WEF) Global Competitiveness Index scoresgrowth rates, are positively related to each other. The comparative analysis also reveals that efficiency-driven and certain transition CEE EU Member States have made the highest  progress at various competitiveness pillars, which is reflected in their economic growth. The opposite has been found for two innovation-driven CEE EU Member States. When testing the hypothesis on the  relationship between the average growth of quality of early-stage entrepreneurship indices and average growth of GDP per capita, no significant relationship was found. This finding is in accordance with the general thesis that entrepreneurial activity supports economic growth only as part of a favourable broader business environment. The research results constitute a preliminary analytical framework for policymakers and managers in the analysed countries.

  • Corporate Informatics and Strategic Management[taliem.ir]

    Corporate Informatics and Strategic Management

    تومان

    Paper provides information about the most important international standards regarding corporate informatics and strategic management, i.e. ISO/IEC 38500, ISO 20000, IT Governance. Paper provides the most important information about these standards and try to make a link  among them and map it to the management levels in the company. The final result of this paper is a new visualization of links among  standards and finding, that the international standard ISO/IEC for IT Governance represents an effective tool of corporate informatics  management on the strategic level. To make it usable for corporate informatics management as a whole, it is useful to integrate its processes with those of tactical and operational management.

  • Country Risk Ratings and Stock Market Movements Evidence from[taliem.ir]

    Country Risk Ratings and Stock Market Movements: Evidence from Emerging Economy

    تومان

    The empirically relationship between Saudi Arabia’s country risk ratings; political, economic, and financial components and its stock market movements is examine from both short and long-run perspectives in this paper. The Autoregressive Distributed Lag (ARDL) methodology is the main instrument of investigation to explore their interdependencies. We find that the country credit risk ratings have a close association with the Saudi Arabia stock market movements. The financial risk factor displays the highest level of sensitivity among all the credit risk ratings. It is sensitive to both economic risk rating and the stock market returns. This  development implies that financial risk indicators such as foreign debt servicing, current account balance and exchange rate stability among others should be considered before any strategic investment decision in the country. There is reduced or insignificant political risk sensitivity to other variables. This shows that political risk rating issues are relatively the least considered in Saudi Arabia as shown in this study.

  • Country Risk Ratings-taliem-ir

    Country Risk Ratings and Stock Market Movements: Evidence from Emerging Economy

    تومان

    The empirically relationship between Saudi Arabia’s country risk ratings; political, economic, and financial components and its stock market movements is examine from both short and long-run perspectives in this paper. The Autoregressive Distributed Lag (ARDL) methodology is the main instrument of investigation to explore their interdependencies. We find that the country credit risk ratings have a close association with the Saudi Arabia stock market movements. The financial risk factor displays the highest level of sensitivity among all the credit risk ratings. It is sensitive to both economic risk rating and the stock market returns. This  development implies that financial risk indicators such as foreign debt servicing, current account balance and exchange rate stability among others should be considered before any strategic investment decision in the country. There is reduced or insignificant political risk sensitivity to other variables. This shows that political risk rating issues are relatively the least considered in Saudi Arabia as shown in this study.

  • Customer Relationship Management based on Employees and[taliem.ir]

    Customer Relationship Management based on Employees and Corporate Culture

    تومان

    This paper provides the overview on Customer Relationship Management that is strongly influenced by corporate culture, corporate identity and employees. Different theoretical approaches to CRM are included in the first part of the paper. Second part of the paper presents the results of research based on Delphi  method, which was aimed at finding actual CRM definition and customer’s characteristics in the future. Third part of the paper presents four main areas company should focus on when engaging customers. It aims on People and Corporate Culture which is one of the four areas, when building customer experience with company.

  • Design and development of logistics workflow systems for demand[taliem.ir]

    Design and development of logistics workflow systems for demand management with RFID

    تومان

    This paper discusses demand and supply chain management and examines how artificial intelligence techniques and RFID technology can enhance the responsiveness of the logistics workflow. This proposed system is expected to have a significant impact on the performance of logistics networks by virtue of its capabilities to adapt unexpected supply and demand changes in the volatile marketplace with the unique feature of responsiveness with the advanced technology, Radio Frequency Identification (RFID). Recent studies have found that RFID and artificial intelligence techniques drive the development of total solution in logistics industry. Apart from tracking the movement of the goods, RFID is able to play an important role to reflect the inventory level of various distribution areas. In today’s globalized industrial environment, the physical logistics operations and the associated flow of information are the essential elements for companies to realize an efficient logistics workflow scenario. Basically, a flexible logistics workflow, which is characterized by its fast responsiveness in dealing with customer requirements through the integration of various value chain activities, is fundamental to leverage business performance of enterprises. The significance of this research is the demonstration of the synergy of using a combination of advanced technologies to form an integrated system that helps achieve lean and agile logistics workflow .

  • Developing new products with knowledge management methods[taliem.ir]

    Developing new products with knowledge management methods and process development management in a network

    تومان

    When managing the problem of new product development (NPD), a firm needs to cooperate with or  compete with its strategic partners in a network to survive in the industry. This paper first discusses the critical success factors (CSF) of NPD in a network, and then simplifies 37 CSFs into 10 items within 3 groups by factor analysis and Delphi method. While analytic hierarchy process (AHP) is capable of dealing with the  NPD managerial problems by generalizing subjective judgment of experts, it cannot deal with the inter- relationship among factors or the usually imprecise and vague human judgment. To compensate this  deficiency, analytic network process (ANP) incorporated with sensitivity analysis, instead of the popular fuzzy AHP model, is proposed, and a firm can make a decisive evaluation by applying the model. However,  developing new products with strategic partners in a network is positively associated with efficiency and  effectiveness and negatively with innovation. In order to lead a firm to operate efficiently, effectively and  innovatively, the product lifecycle management (PLM) including suitable knowledge management (KM) and process development management is advised for the execution of the selected NPD mix. Balanced scorecard (BSC) using ANP with sensitivity analysis is then suggested to demonstrate the effectiveness of the proposed procedure and models.

  • Dividend Policy from the Signaling Perspective and its Effects on[taliem.ir]

    Dividend Policy from the Signaling Perspective and its Effects on Information Asymmetry among Management and Investors

    تومان

    This study attempts to examine the relevance of dividend policy from the signaling perspective and its effects on information asymmetry among management and investors and Compare the relative information content of them. Based on sampling, 88 firms from Tehran Stock Exchange (TSE) were selected and examined  during 2003 to 2010. The findings show that the dividend policy (Divisible profit proportion) has positive and significant relation with market information asymmetry namely when the dividend policy increases the  information asymmetry increases, too. On the other side, the test findings indicate the investors are sensitive to the EPS changes and when the EPS changes are positive their dividend increases, but when the divivend of the company decreases the information boggles their mind and information asymmetry increases. By virtue of the findings it may conclude when EPS and DPS changes are not in the same direction the internal and external information asymmetry of the company increases by changing profit division policy.

  • bannertaliem-taliem-ir

    Examining the recent developments in services marketing research

    تومان

    against the background of the rising importance of services in research and practice, this study  systematically examines service-related publications over the last ten years to identify a set of the most relevant topics in services research. This enquiry involves pursuing two central research objectives. The frst question is directed at analyzing the recent development in theoretical research activity in this feld and its  scope as well as identifying recurring research topics and research methods. The second objective is to investigate the global diffusion in services research. With these objectives, the study reviews 1,840 papers on topics specifc to services marketing that were published between 2000 and 2009 in the 34 most relevant marketing journals, based on the VhB JOUrQUal 1 ranking from 2003 (VhB 2003). The fndings of the frst question report on recent developments in services marketing research since 2000, culminating in its current status as an established discipline within marketing research. The study identifes the most frequently covered research topics (i.e., ‘service quality’ and ‘service customer’) and shows that quantitative empirical research frameworks prevail within services marketing research. Focusing on the geographic development of services marketing research, it shows that services marketing research is not yet undertak  en on a truly global scale; associated with the identifcation of geographic areas of concentration, it furthermore reveals a correlation between an author’s and editor’s geographic location of activity.

  • bannertaliem-taliem-ir

    Examining the recent developments in services marketing research

    تومان

    against the background of the rising importance of services in research and practice, this study  systematically examines service-related publications over the last ten years to identify a set of the most  relevant topics in services research. This enquiry involves pursuing two central research objectives. The frst question is directed at analyzing the recent development in theoretical research activity in this feld and its scope as well as identifying recurring research topics and research methods. The second objective is to  nvestigate the global diffusion in services research. With these objectives, the study reviews 1,840 papers on topics specifc to services marketing that were  published between 2000 and 2009 in the 34 most relevant marketing journals, based on the VhB JOUrQUal 1 ranking from 2003 (VhB 2003). The fndings of the frst question report on recent developments in services marketing research since 2000, culminating in its current status as an established discipline within marketing research. The study identifes the most frequently covered research topics (i.e., ‘service quality’ and ‘service customer’) and shows that quantitative empirical research frameworks prevail within services marketing research. Focusing on the geographic development of services marketing research, it shows that services marketing research is not yet undertak  en on a truly global scale; associated with the identifcation of geographic areas of concentration, it furthermore reveals a correlation between an author’s and editor’s geographic location of activity.

  • Excellent prospects for beautiful[taliem.ir]

    Excellent prospects for beautiful minds: marketing international education

    تومان

    Purpose The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology  programmes when attempting to appeal to prospective students and distinguish themselves from other institutions. Design/methodology/approach The sample included admissions webpages of 68 bachelors and masters programmes representing both Finnish universities and universities of applied sciences . The analysis method was a qualitative content analysis .Findings The international programmes heavily accentuated  their labour market relevance in their advertising and generated strong claims regarding the future career prospects of the graduates .In addition, the programmes emphasised their pedagogical methods and  international atmosphere. References to non-academic life were not observed. Research  limitations/implications The analysis was only based on text and included two study fields. Practical  implications The results of this study can be used by marketers to critically examine their own marketing differentiation efforts and promises made to students. Social implications Finnish business and technology programmes send an unequivocal marketing message that education has an instrumental value and students are considered consumers of education .Originality/value This study is the first comprehensive study of the marketing communication practices of international higher education programmes in Finland. Moreover, this study contributes to the study of global international market mechanisms and research on marketing  communication practised by higher education institutions.

  • Exporting firm’s engagement -taliem-ir

    Exporting firm’s engagement with trade associations: Insights from Chile

    تومان

    This study addresses the effects of the firms level of engagement with trade associations located at the  companys export market on export performance. It analyzes firm-level data from a South American emerging economy, Chile. Results show that a stronger engagement with trade associations located at the companys export market has a positive effect on export performance. Environmental uncertainty on customer needs is confirmed as an export performance barrier, but unexpectedly, this obstacle only diminishes in a negligible factor as the level of engagement with trade associations located at the firms export market increases. This study contributes to the international management literature by investigating the direct and moderating effects of overseas trade associations on the firms export performance, and by scrutinizing on the distinctions among the cooperation determinants of local networks and networks situated at the firms export market. Practical implications are discussed.

  • Health Claims in Food Marketing Evidence on[taliem.ir]

    Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal Market

    تومان

    In recent years the scientific evidence linking dietary choices to health has grown substantially, and research on this topic is continuing at a rapid pace. The value of disseminating this developing scientific information to consumers is potentially quite large. For instance, in the United States, five of the top ten causes of death have been substantially linked to diet [U.S. Surgeon General 1988], and there are numerous indications that the average American diet deviates significantly from the dietary recommendations of public health  authorities [National Research Council 1989]. The question of how best to communicate evolving diet-health information to consumers has been much debated in policy circles. In particular, recent attention has focused on whether food producers should be allowed to disseminate diethealth information with health claims for  their products, and if so, how such claims should be regulated. At the core of this debate are widely varying presumptions about producers’ effectiveness in reaching consumers compared to, or in addition to, other information sources, such as government public education efforts. The effectiveness of alternative regulatory approaches in deterring potential deception in producer claims and in inhibiting the dissemination of truthful information to consumers is also a strongly contested issue.