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Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal Market

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تومان
In recent years the scientific evidence linking dietary choices to health has grown substantially, and research on this topic is continuing at a rapid pace. The value of disseminating this developing scientific information to consumers is potentially quite large. For...

Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal Market

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تومان
This study examines the ready-to-eat cereal market during a period in which producers were initially prohibited from advertising cereals' health benefits but were later permitted to make health claims. Results indicate that producer health claims led to significant increases in...

Impact of Total Quality Management on Innovation in Service Organizations: Literature review and New Conceptual Framework

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Purpose of this paper is to review the literature on the relationship between total quality management TQM  and innovation in services organization, and to develop a research conceptual framework on this relationship. The most recent studies investigated the TQMinnovation relationship...

Improving sustainable supply chain management using a novel hierarchical grey-DEMATEL approach

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Sustainable supply chain management has been studied in the past. However, the previous studies lack proper justification for a multi-criteria decision-making structure of the hierarchical interrelationships in incomplete information. To fill this gap, this study proposes a hierarchical grey decision-making...

Integration of fuzzy AHP and interval type-2 fuzzy DEMATEL: An application to human resource management

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The fuzzy analytic hierarchy process (fuzzy AHP) and fuzzy decision making trial and evaluation laboratory  (fuzzy DEMATEL) have been used to obtain weights for criteria and relationships among dimensions and criteria respectively. The two methods could be integrated since it...

Knowledge management vs. data mining: Research trend, forecast and citation approach

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Knowledge management (KM) and data mining (DM) have become more important today, however, there are few comprehensive researches and categorization schemes to discuss the characteristics for both of them. Using a bibliometric approach, this paper analyzes KM and DM research...

Management Forecasts, Idiosyncratic Risk, and the Information Environment

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Management forecasts are an important source of information for the Japanese stock market. In this paper, we use management forecast  error as a proxy for disclosure quality to investigate the relationship between disclosure quality and idiosyncratic risk. We find that ...

Management perception of introducing social networking sites as a knowledge management tool in higher education A case study

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Purpose – The purpose of this paper is to present a study of the understanding and usage of social  networking sites (SNS) as a knowledge management (KM) tool in knowledge-intensive enterprises .Design/methodology/approach – In terms of research approach, the study...

Marketing And Media Communications Targeted To Children As Consumers

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Marketing and media communication targeted to children as consumers is recently a topic of discussion in  order to increase children consumer protection. Considering that children and youth spend a lot of time in  media environment (Multi-tasking process), it is important...
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