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Developing new products with knowledge management methods and process development management in a network

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تومان
When managing the problem of new product development (NPD), a firm needs to cooperate with or  compete with its strategic partners in a network to survive in the industry. This paper first discusses the critical success factors (CSF) of NPD...

Dividend Policy from the Signaling Perspective and its Effects on Information Asymmetry among Management and Investors

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تومان
This study attempts to examine the relevance of dividend policy from the signaling perspective and its effects on information asymmetry among management and investors and Compare the relative information content of them. Based on sampling, 88 firms from Tehran Stock...

Examining the recent developments in services marketing research

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تومان
against the background of the rising importance of services in research and practice, this study  systematically examines service-related publications over the last ten years to identify a set of the most  relevant topics in services research. This enquiry involves pursuing...

Examining the recent developments in services marketing research

0 از 5
0امتیاز
تومان
against the background of the rising importance of services in research and practice, this study  systematically examines service-related publications over the last ten years to identify a set of the most relevant topics in services research. This enquiry involves pursuing...

Excellent prospects for beautiful minds: marketing international education

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تومان
Purpose – The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology  programmes when attempting to appeal to prospective students and distinguish themselves from...

Exporting firm’s engagement with trade associations: Insights from Chile

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تومان
This study addresses the effects of the firm’s level of engagement with trade associations located at the  company’s export market on export performance. It analyzes firm-level data from a South American emerging economy, Chile. Results show that a stronger engagement...

Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal Market

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تومان
This study examines the ready-to-eat cereal market during a period in which producers were initially prohibited from advertising cereals' health benefits but were later permitted to make health claims. Results indicate that producer health claims led to significant increases in...

Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal Market

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تومان
In recent years the scientific evidence linking dietary choices to health has grown substantially, and research on this topic is continuing at a rapid pace. The value of disseminating this developing scientific information to consumers is potentially quite large. For...

Impact of Total Quality Management on Innovation in Service Organizations: Literature review and New Conceptual Framework

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تومان
Purpose of this paper is to review the literature on the relationship between total quality management TQM  and innovation in services organization, and to develop a research conceptual framework on this relationship. The most recent studies investigated the TQMinnovation relationship...
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