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Big Data: The Management Revolution

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Big Data: The Management Revolution

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There’s much wisdom in that saying, which has been attributed to both W. Edwards Deming and Peter Drucker, and it explains why the recent explosion of digital data is so important. Simply put, because of big data, managers can measure,...

Brand USA: A natural quasi-experiment evaluating the success of a national marketing campaign

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ABSTRACT As national, state, and local governments implement strategic place branding and marketing plans, questions remain about how to best measure the success of such endeavors. Using a natural quasi-experimental design, we evaluate how well marketing efforts from Brand USA...

Competitiveness, Entrepreneurship and Economic Growth

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In this chapter we explored country competitiveness and entrepreneurship as drivers of economic growth. The research was carried out on a sample of Central and Eastern European (CEE) member states of the  European Union (EU). The analysis shows that economic...

Competitiveness, Entrepreneurship and Economic Growth

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0امتیاز
تومان
In this chapter we explored country competitiveness and entrepreneurship as drivers of economic growth. The research was carried out on a sample of Central and Eastern European (CEE) member states of the  European Union (EU). The analysis shows that economic...

Corporate Informatics and Strategic Management

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Corporate Informatics and Strategic Management

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Paper provides information about the most important international standards regarding corporate informatics and strategic management, i.e. ISO/IEC 38500, ISO 20000, IT Governance. Paper provides the most important information about these standards and try to make a link  among them and...

Country Risk Ratings and Stock Market Movements: Evidence from Emerging Economy

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The empirically relationship between Saudi Arabia’s country risk ratings; political, economic, and financial components and its stock market movements is examine from both short and long-run perspectives in this paper. The Autoregressive Distributed Lag (ARDL) methodology is the main instrument...

Country Risk Ratings and Stock Market Movements: Evidence from Emerging Economy

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تومان
The empirically relationship between Saudi Arabia’s country risk ratings; political, economic, and financial components and its stock market movements is examine from both short and long-run perspectives in this paper. The Autoregressive Distributed Lag (ARDL) methodology is the main instrument...

Customer Relationship Management based on Employees and Corporate Culture

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This paper provides the overview on Customer Relationship Management that is strongly influenced by corporate culture, corporate identity and employees. Different theoretical approaches to CRM are included in the first part of the paper. Second part of the paper presents...

Design and development of logistics workflow systems for demand management with RFID

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This paper discusses demand and supply chain management and examines how artificial intelligence techniques and RFID technology can enhance the responsiveness of the logistics workflow. This proposed system is expected to have a significant impact on the performance of logistics...
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