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Using Data Mining to Detect Insurance Fraud

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Using Data Mining to Detect Insurance Fraud

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Insurance companies lose millions of dollars each year through fraudulent claims, largely because they do not have a way to easily determine which claims are legitimate and which may be fraudulent. To ensure that  adjusters target claims which have the...

Using Meta-Learning to Support Data Mining

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Using Meta-Learning to Support Data Mining

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Current data mining tools are characterized by a plethora of algorithms but alack of guidelines to select the right method according to the nature of theproblem under analysis. Producing such guidelines is a primary goal by thefield of meta-learning; the...

Validating viral marketing strategies in Twitter via Agent-based Social Simulation

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A number of marketing phenomena are too complex for conventional analytical or empirical approaches. This makes marketing a costly process of trial and error: proposing, imagining, trying in the real world, and seeing  results. Alternatively, Agent-based Social Simulation (ABSS) is...

Venture capital, financial leverage and enterprise performance

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This paper aims to study the relationship among venture capital (VC), financial leverage and enterprise  performance by empirical study, utilizing the data from China’s GEM (Growth Enterprises Market) listed  companies of 2010-2014. The empirical results show that: VC is positively...

Venture capital, financial leverage and enterprise performance

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This paper aims to study the relationship among venture capital (VC), financial leverage and enterprise  performance by empirical study, utilizing the data from China’s GEM (Growth Enterprises Market) listed companies of 2010-2014. The empirical results show that: VC is positively...

Videography in marketing and consumer research

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Videography in marketing and consumer research

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Purpose – Marketing and consumer researchers have only recently been able to put videographic methods into their data collection and research representation toolkits. This paper provides an overview of these  methods and offers some guidelines for their use. Design/methodology/approach –...

What is ‘neuromarketing’? A discussion and agenda for future research

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تومان
Recent years have seen advances in neuroimaging to such an extent that neuroscientists are able to directly study the frequency, location, and timing of neuronal activity to an unprecedented degree. However,  marketing science has remained largely unaware of such advances...

What Is Business And Industrial Marketing?

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What Is Business And Industrial Marketing?

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There is no single, clear, specific definition ofbusiness or industrial marketing. Existing definitions are  inconsistent and there has been a claim that there is no difference between industrial marketing and  consumer marketing.1 It seems appropriatefor the inaugural issue of a...

ارائه «مدل راهبردی بلوغ منابع» جهت ارزیابی و بهینه سازی عملیات ادغام بانکها

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1,900 تومان
بر اساس نقشه راه 1400 بانک مرکزی جمهوری اسلامی ایران یکی از اهداف اساسی این بانک سازماندهی شبکه بانکی کشور عنوان شده است. طبق اذعان مقامات مسیول، یکی از راهبردهای اتخاذ شده برای حصول هدف مذکور، ادغام بانکها در یکدیگر...
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